Written by Mark DiSciullo February 2015.
In the past, animation and UX have never really been on good terms with each other. Many of us still recall the dark ages of animation on the web. Obscure navigation interactions, annoying banner ads, Flash intros (remember the “skip intro" button?), and the infamous “BLINK” tag were all the rage.
Today, huge advancements in technology and a more thoughtful approach to human centered design, have sparked a renewed interest in the use of animation to improve the user experience.